#BeerTweets

We love mapping beer, there's no secret about that. We've been making maps about the digital landscapes of beer across the world practically since we started this blog six years ago, and this work is consistently some of our most popular. This includes some maps on the geographies of beer-related tweeting in the United States, building from a book chapter by Matt and Ate.

Now we want you to join in the fun of exploring this liquid landscape. To celebrate the rollout of a new online graduate program in digital mapping (New Maps Plus at the University of Kentucky) we offer up this interactive visualization of America's beer-related tweeting.

(click the image above to go to the interactive map)

Choose a type or brand of beer and see where people tweet about it or compare the attention to two different kinds of beer. Special thanks to Rich Donohue who built this slick interactive user interface with the Leaflet library. If you're curious about how this map was built and designed (or are interested in doing something like this yourself) check out the New Maps Plus program.

More saturated (darker) colors indicate a higher probability of tweets containing a textual reference to the selected beer type. You can visually explore a variety of beers by selecting a new beer from the drop-down menu at the top right. By default, a given beer is normalized by a random sample of the overall Twitter population, though you can also compare two different beers by selecting another beer from the second drop-down menu.  Hexagons without a significant number of observations/tweets do not show up. That's why some beers have more coverage than others.

Feel free to start playing right away, but in order to whet your appetite, here are some examples what you'll find. Starting with arguably the most locally-specific beer on our list, one can clearly see how Grain Belt beer is thoroughly grounded in the culture of the upper midwest, especially in Minnesota, and to a lesser degree Iowa and Wisconsin. It's interesting to note, however, that despite this very particular concentration, Grain Belt barely cracks the top 10 list for absolute beer references throughout the area. This obviously raises the important issue of recognizing that (nearly) all Grain Belt drinkers are Minnesotans, but not all Minnesotans are Grain Belt drinkers! We must admit we've not had the pleasure of trying Grain Belt ourselves, and we're not quite sure if that is a good thing or a bad thing.

Grain Belt

Although the Boston Brewing Company will be quick to tell you that it is still a craft brewery, Sam Adams is remarkably more diffuse throughout the US. However, one can also see that Sam Adams' home is very clearly in Massachusetts and extending into Maine, New Hampshire and Vermont, though the beer remains less talked about in these locations than a number of other non-local varieties.

Sam Adams

Tweeting about Yuengling, however, represents a few interesting deviations from the patterns seen with Grain Belt and Sam Adams. For one, Yuengling has a much more prominent role within the Pennsylvania area, asserting itself as a top-5 beer-of-choice throughout the state, and even coming in as the #1 beer referenced in the area around Bethlehem, PA, not far from the Yuengling brewery in Pottsville. Second, while Yuengling is similar to Sam Adams in its wider distribution throughout the US, the number of references to the beer drop off significantly to the west of the Alleghenies, and are practically non-existent to the west of the Mississippi River. Finally it's interesting to note that Yuengling also represents the unique case of a regionally-specific beer that is actually multi-polar, as the beer is also prominent in Florida due to its secondary brewery being located in Tampa.

Yuengling

A reverse of this spatial distribution can be seen in the case of Shiner Bock, whose references are dominant in much of Texas, especially around the Spoetzl Brewery in Shiner. Though concentrations extend beyond the Lone Star state into Louisiana, Arkansas, Oklahoma and Kansas, don't even try to get midwestern or New England states on board with this Texas brew.

Shiner Bock

There's nothing like the simulated authenticity of drinking a cerveza when trying to cool down on a hot day. But, as a comparison of Corona and Dos Equis shows, which Mexican beer you choose is likely (at least a bit of) a function of where you are. While Corona tends to be more concentrated in California, Florida and parts of the northeast, Dos Equis tends to be concentrated in the middle part of the country, especially centered on Texas.

Corona vs. Dos Equis

Last but not least, we thought it important to take a closer look at the geography of the country's two most popular beers, Bud Light and Coors Light. And while Bud Light sales were well over double those of Coors Light in 2014, tweeting activity around these two popular watery substances (sorry, we're solidly in the craft beer camp) reveals some interesting caveats to this seemingly one-sided competition. Indeed, just to the west of the Mississippi River appears a fairly clear dividing line at which the bevy of Bud Light in the eastern United States gives way to a western preference for Coors Light. 

Bud Light vs. Coors Light

And while the eastern seaboard between New Jersey and Rhode Island seems to be the one eastern outpost of Coors Light, Bud Light actually remains the most popular beer being tweeted about in these areas. But because the statistical comparison looks not at absolute numbers, but the prevalence compared to the expectation at the national-level, the seeming competition here is a bit deceiving. Indeed, references to "Coors Light" itself are incredibly sparse throughout the US, and the term rarely cracks the top 10 for any given locale, although the more generalized "Coors" in these areas makes clear the regional preference.

Whew! That was a lot of work. We're off to kick-back and enjoy a cold one. Have fun with the map and be sure to tell us which beers we didn't include...We suspect there will be many future iterations!

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If you want to learn how to make maps like this, check out the new online graduate certificate and master's degree in digital mapping from New Maps Plus! The first batch of classes start October 4!

New Book Chapter on the Geographies of Beer on Twitter

We're pleased to announce a new publication by members of the Floatingsheep team. Just released is "Offline Brews and Online Views: Exploring the Geography of Beer on Twitter", a new book chapter written by Matt and Ate that analyzes the geographies of beer-related tweeting activity. Published in a new edited collection from Springer appropriately- and straightforwardly-entitled The Geography of Beer, Matt and Ate's paper -- the latest in Floatingsheep's long line of investigations into the geographies of beer -- shows that geotagged tweets about beer, and other alcoholic beverages for that matter, are reflective of people's offline consumption preferences.

Using a database of one million geotagged tweets from June 2012 to May 2013 containing the keywords "wine", "beer" or the names of a range of light or cheaper beers within the continental US, some clear regional variations in alcoholic beverage preference are detected. For instance, when comparing tweets referencing "wine" to those referencing "beer", wine-related tweets tend to be more dominant along both the east and west coasts of the US. But this kind of variation is present even when comparing different brands of light beer. While Bud Light is more popular in the eastern and southeastern US, Coors Light tends to dominate the west coast, with Miller Lite and Busch Light being preferred in the midwest and Great Plains. The dominance of these brands in virtual space is no surprise, as they also dwarf the competition in actual sales.

But these regional variations are even more distinct when one looks at locally- or regionally-specific brands. While some of these cheaper (which is not to say less delicious!) beers have reached a national or even international market, others remain popular in only a very limited region, owing either to local tradition or simply limited distribution outside of their home-markets. Nonetheless, by mapping the concentrations of geotagged tweets referencing each of these brands, we're able to uncover these regional particularities, as is shown in the map below, taken from Matt and Ate's chapter.

Aggregated Geographies of Tweets referencing Regional 'Cheap' Beers

From Sam Adams in New England to Yuengling in Pennsylvania to Grain Belt and Schlitz in the upper Midwest, these beers are quite clearly associated with particular places. Other beers, like Hudepohl and Goose Island are interesting in that they stretch out from their places of origin -- Cincinnati and Chicago, respectively -- to encompass a much broader region where there tend to be fewer regionally-specific competitors, at least historically. On the other hand, beers like Lone Star, Corona and Dos Equis tend to have significant overlap in their regional preferences, with all three having some level of dominance along the US-Mexico border region, but with major competition between these brands in both Arizona and Texas.

Beer, like many other social practices, may be millennia-old, but the socio-spatial practices associated with it – checking into a brewery, posting a review, geotagging a photo – continue to evolve with technological change. As such, this kind of data provides an important way to capture these socio-spatial practices and preferences, while demonstrating how even in an era of supposed globalization and homogenization, regional histories and cultures continue to be reflected online in important ways.

If you don't have access and would like to read more about this, please contact Matt at zook [at] uky [dot] edu for a pre-publication version of the chapter. Bottoms up!

The full citation for Matt and Ate's chapter is below:

Zook, M. and A. Poorthuis. 2014. "Offline Brews and Online Views: Exploring the Geography of Beer Tweets". In The Geography of Beer, eds. M. Patterson and N. Hoalst-Pullen. Springer. pp. 201-209.

Church or Beer? Americans on Twitter

In honor of the anniversary when American colonists kicked out the oppressive British (apologies to Mark and other oppressive Brits) today is the birthday of the United States. Traditionally it is celebrated by attempting to blow up or burn a small part of it with fireworks, and given the dry conditions at the moment, we may very well succeed at this beyond our wildest expectations.

But until #badideaswithfireworks becomes a trending hash tag, we thought we'd use Twitter to explore some of the regional differences that are rending the fabric of society make America great. It also gives us a chance to showcase some of the potential of our nascent DOLLY project (feel free to visit the Knight News Challenge website and comment positively!), which integrates and maps geographic social media and official data sources. DOLLY is still not quite ready for general use, but the backend database is all set which makes it really easy to pull out user generated geocoded data, in this case from Twitter.

So in honor of the 4th of July, we selected all geotagged tweets^[1] sent within the continental US between June 22 and June 28 (about 10 million in total) and extracted all tweets containing the word "church" (17,686 tweets of which half originated on Sunday) or "beer" (14,405 tweets which are much more evenly distributed  throughout the week). See below for more technical details^[2] or just go straight to the map below to see the relative distribution of the tweets in the U.S.

Relative Number of Tweets containing the terms "church" or "beer" aggregated to the county level, June 22-28, 2012

This map clearly illustrates some fairly big regional divides (more on that in a bit) but it is worth drilling down a bit to see how this plays out at the local level.  San Francisco has the largest margin in favor of "beer" tweets (191 compared to 46 for "church") with Boston (Suffolk county) running a close second. Los Angeles has the distinction of containing the most tweets overall (busy, busy thumbs in Southern California). In contrast, Dallas, Texas wins the FloatingSheep award for most geotagged tweets about "church" with 178 compared to only 83 about "beer."

Of course, since these are tweets, the content is decidedly less spiritual than one might expect given the focus on beer and church.  For example, the most common example of a "church" tweet was simply a report such as "I am at _______ church".  More amusing are what we characterize as "competitive church going" when one person replaces another as the Foursquare "mayor" of a church. "I just ousted Jef N. as the mayor of Dallas Bible Church on @foursquare! 4sq.com/5hNW6x" 

This of course echoes the Sermon on the Mount and the famous verse, "Blessed are those who check in for they shall inherit the badges of righteousness."  Another common category were politically related tweets such as "#ICantDateYou If You Dont Go To Church" or "@____ you're right. It's like separation of church and state. But they really shouldn't be separated. #twitterpolitics". 

Given the cultural content of the "church" tweets, the clustering of relatively more "church" than "beer" content in the southeast relative to the north-east suggests that this could be a good way to identify the contours of regional difference. In order to quantify these splits, we ran a Moran's I test for spatial auto-correlation which proved to be highly significant as well.^[3] Without going into too much detail, this test shows which counties with high numbers of church tweets are surrounded by counties with similar patterns (marked in red) and which counties with many beer tweets are surrounded by like-tweeting counties (marked in blue).  Intriguingly there is a clear regional (largely north-south split) in tweeting topics which highlights the enduring nature of local cultural practices even when using the latest technologies for communication.

We also note that this map strongly aligns with the famous 'red state'/'blue state' map from the 2000, 2004, and 2008 elections with a strong "religious right" component in the Southeastern United States (see also The Virtual 'Bible Belt') and a more liberal, or at least beer-tweeting, Northeast and upper Midwest (see also The Beer Belly of America).

In any case, happy 4th of July to our American readership. We hope you enjoy your beer in the north, or your church service if you are tweeting from the south.

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[1] It is important to note that geotagged tweets are somewhat of an oddity among tweets, as only one to three percent of tweets (depending on the country) are geotagged.  Still a small percentage of a very large number (the total number of tweets) results in a LOT of data.
 
[2] There are a number of technical issues tied to the validity and scale of geography associated with tweets which we won't go into here but it is worth mentioning that we are NOT using user profile locations.  This data is limited to geographic information associated with each tweet, often drawn from a GPS capable device.  While the relevant scale at which analysis can be done differs between tweets about 90 percent of the tweets in this sample are accurate on the city level or lower which works well for this analysis.
 
[3] Based on  IDW matrix for 2.34 decimal degrees (Euclidean distance), this test achieved a z-score of 14.34, implying there is a less than 1% likelihood that this high-clustered pattern could be the result of random chance.

The Rise of the Slacker Strata

"The key to economic growth lies not just in the ability to attract the creative class, but to translate that underlying advantage into creative economic outcomes in the form of new ideas, new high-tech businesses and regional growth."--The Rise of the Creative Class, p. 244

We suspect that many of our readers are familiar with Richard Florida’s argument about the creative class and its connection to economic development. His very provocative and controversial ideas about how cities and regions can strategize for home-grown innovation and economic growth offer a welcome relief to many from stadium building boondoggles in urban areas across the world.

But of course, given the streak of contrariness (or sideways thinking) that epitomizes the FloatingSheep collective, we began wondering what the opposite of the creative class might be: The Boring Bourgeoisie? The Insipid Intelligentsia? The Lackluster Lineage? The Dull Derivation? The Mundane Moiety? Apologies, but once you get started it is hard to stop.

Even more fun, is thinking about the kind of public policy initiatives that could be put in place to attract these populations. Although we admit we’re at a bit of a loss as to why it would be in cities’ interest to do so.

Then it occurred to us that our two most popular maps – the Price of Weed and the Beer Belly of America – contained within them the means to provide a metric of sorts for the anti-creative class. Or at least places where the ability to be usefully creative would be severely compromised, i.e., where the price of marijuana is low and the available of bars is high [1].

In other words, we're looking for the Slacker Strata of America, the list that no city wants to be on.

Given the short attention span of our target audience for this map (the Slacker Strata) we kept our analysis simple and just “smushed” the Beer Belly map together with the Price of Weed map and added some more appropriate symbology.

The Slacker Strata

(please click for a larger version of this map)

Given the decidedly flippant approach to this map, interpret with care. One thing that does jump out is that many places that have a relatively high level of geotagged information about bars, also have relatively high prices for marijuana. Wisconsin and Minnesota (with the high concentration of PBR cans in the map) consistently show up as high price locations according to the Price of Weed data. Likewise, the places with the lowest marijuana prices generally do not have high numbers of bars, with the possible exception of Northern California and Taylor’s hometown of Louisville, KY.

Nonetheless, this visualizes an intriguing relationship, leading us to make an initial hypothesis that these two goods largely act as substitutes to one another, at least when considered at the macro-scale. This idea, of course, still needs testing so hold off on any public policy decisions!

btw, this map is now available in t-shirt form!

Stay tuned for our next post when we map hipsters!

[1] We’re sure that some readers are bound to argue that they are at their most creative when partaking. We have our doubts and request that said readers review the documentary evidence provided here, here, and here.

The Globalization of Beer in the Eurozone

Beer is no laughing matter. Wars have been started over less...and what about bar fights? Granted we're usually hiding under the table when the glasses start flying but we are certainly not laughing.

And while just saying "beer" to the bartender will likely work in most of the world, you don't want to be stuck asking someone for a beer who only knows آبجو (Persian), or asking for a piwo (Polish) when all they've got is 맥주 (Korean). To aid the faithful followers of the Floating Sheep in their ongoing explorations in landscapes of liquid lubrication, we present the following geolinguistic guide to Europe's landscape of beer.

Because simply mapping references to beer in the world's most spoken languages yielded a relatively homogeneous result due to the significant number of references to "beer" and "ale" in English, we thought a more locally specific analysis would be appropriate. So we instead mapped references to beer in twelve languages spoken primarily in Europe that were not included in our earlier map. And while this map obviously doesn't include all of the many languages spoken on the continent, these languages were chosen because of their relative prominence within a larger sample of languages.

Mapping Beer in Europe's (Relatively) Smaller Languages [1]

As we would expect, many countries are dominated by references in their native languages -- Denmark, Poland, the Czech Republic and Hungary display patterns that closely mirror the political borders of the material world.

However, it is the discrepancies where the digital transcends the material expectations that present the most interesting findings. For example, there is an abundance of references in Romanian, even infringing on the virtual territory of Italy, Spain and England (though Spanish and English aren't included in this comparison). While we can have no certain answer, perhaps this is because the Romanian word for beer is "bere", which could of course be an understandable typo for the English-language word. Similarly, Dutch-language references not only fill the entirety of the Netherlands, but also Germany and a not insignificant portion of France. Even Lithuanian references are prominent throughout the Baltic states, despite Estonia's prominence in the global information economy.

Despite the usefulness of this particular grouping, it remains useful to consider how some of the most spoken languages in the world stack up to these more country-specific languages, so in the map below we reintroduce references in English, as well as references in German, Portuguese, Russian and Spanish, to some of Europe's more widely spoken tongues.

The Globalization of Beer in Europe

While this graphic complicates the picture provided by our first map -- there continues to be a significant amount of content in the expected, native languages of each country -- English remains prominent throughout Europe, especially in reference to beer. This could potentially have a number of causes:

1. Use of English as a second language by many native Europeans in creating user-generated placemarks, signaling the increasing use of English as a global language.
2. Creation of content in English by native English-speakers traveling throughout other parts of Europe.
3. Concerted efforts by beer-serving establishments throughout the continent to present English-language content online, so as to attract more English-speaking tourists as patrons.

While these are not testable hypotheses with our current dataset, the results strongly support the idea that the cyberscape of beer is impacted by the forces of globalization, especially in the creep of geolinguistic uniformity. We can only hope that this creep is limited to to linguistics, rather than beer making techniques. At the same time, however, it is also evident that there remains a considerable amount of content in the local languages of many countries across Europe, and it is unlikely that such ties to local language will disappear. This should be good news for the Trappist and Lambic beers of Belgium and the Světlé and Černé beers of the Czech Republic!

So while it is always good to learn the local term for beer, the English word seems likely to get you what you were looking for. Or you can try our technique which is to start a bar fight and while everyone is distracted, grab someone's glass and hide under the table.

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[1] Smaller in that they were not one of the world's ten most spoken languages (by # of native speakers).

Wherever You Are, Just Ask for a "Beer"

Now that we've gotten mapping soft drinks out of the way, not to mention other mind-altering substances, it's time we get back to good ole fashioned beer. But rather than mapping different colloquial terms for beer, as we did with pop/soda/coke, we return to our long-standing interest in investigating how different socio-linguistic groups are represented in the geoweb. Only this time, we do it through the proverbial lens of a pint glass (which happens to resemble the geoweb in its distortive capabilities).

The below map shows the relative prevalence of the word for beer in the world's ten most spoken languages (by # of native speakers). However, because of the fact that there were no points at which the number of references in the world's sixth most-spoken language, Bengali, were greater than references to each of the other nine languages, we have excluded Bengali in this particular case. So while we're sad to see Bengali left off the map, the fact that a language with 181 million native speakers has so few references to "beer" is telling of either vast inequalities in the way Bengalis are represented within the geoweb, or perhaps just their general distaste for beer.

B-E-E-R M-A-P!*

While many of our maps are extremely clear in showing that the content within the geoweb reflects traditional state borders, mapping references to beer leaves a much hazier picture. So while most of the content in Russia is in Russian, China in Mandarin, Japan in Japanese, Germany in German and Portugal and Brazil in Portuguese, the cases presented by English and Spanish references are much less clear.

Spanish, the world's second most represented native language, spoken throughout nearly the entirety of the Americas south of the U.S.-Mexico border (not to mention the actual country of Spain), has relatively few references compared to the land mass of countries in which Spanish is spoken. Indeed, outside of Spain, Mexico, Chile and Argentina, there are relatively few points in the world at which there are a significant number of references to "cerveza" compared to references in other languages.

In fact, many places in Latin America have more references in English than in Spanish (or any other language). This appears to be reflected significantly in Europe, as well, where English appears to be the default second language of the geoweb in many of these countries. As a follow-up map will show, when including more nationally-defined languages such as Italian, Polish, Dutch, Danish and Hungarian, these respective countries show a significant preference for their own terms, as one would expect.

When in Europe, Just Ask for "Beer"

Zooming in to Europe only further accentuates the relative dominance of English among these languages, with significant portions of Portugal, Spain, and Germany even showing more references to beer than in their native languages. Interesting, however, that much of France is a mixture of English and German references, even in the much more southern portions of the country.

Whether you want something cheap, something a bit fruity, something hoppy or something to just make the pain go away... our results clearly show that no matter where you may be in the world, it's a safe bet that if you just say "beer", the bartender will probably know what you mean.

Happy drinking, friends!

* Sung to the tune of "Beer Run" by Todd Snider...

Geography of Beer by Language

With the summer months upon us, the FloatingSheep Collective is busy with travel and paper-writing and as a result, we've not been posting as much.

This will be changing over the next weeks as we are working on topics ranging from zombies to augmented reality to marijuana pricing to the interaction between material and virtual flows in the economy. We'll be pushing some of this material out later in June and July.

We're also continuing to work on the languages of the geoweb with specific case studies in a range of locations such as Belgium, the corridor between Toronto and Quebec, Kenya, the UAE, France, and Spain. This will likely start coming out in August and September. But to give an initial sense of what we're finding, we offer the following look at languages in Europe...

We searched for the term "beer" in about 70 different languages -- some native to Europe, others from around the world -- to see what kind of patterns we could see. The map below shows the distribution of six languages that we selected to highlight the tight ties between online use of language and offline patterns.

The clustering of references corresponds very closely with the distribution of the speakers of each language, even languages that exist within a state with another dominant language. For example, Welsh appears within Wales but in few other places within the United Kingdom and Catalan is concentrated around Barcelona within Spain. The other interesting finding is that most languages have a micro-cluster of references to beer within Brussels. Whether this is due to the high quality of Belgian beer or the fact that the E.U. is headquartered there remains to be seen.

The Geography of Beer References by Language
(Red=Estonian; Orange=Welsh; Purple=Czech; Black=Italian;
Blue=Castillian/Spanish; Yellowish Green = Catalan)

Note: The size of the circles are consistent within a language but should not be compared between languages. For example, there are many fewer references to beer (or anything) in Welsh than in Italian.

Search Terms for Beer Used in the Map Above

Celebrating the One Year Anniversary of America's Beer Belly

Today is an important day, but you probably don't know why. In the lore of Floatingsheep, February 1st is a very important day...

One year ago today, the wonders of America's Beer Belly, as discovered by the Floatingsheep Collective, were announced to the world-at-large. By far the most popular single post in our relatively short history, the Beer Belly of America was eventually featured everywhere from The New York Times and Andrew Sullivan's blog on The Atlantic to Strange Maps, FlowingData and the Consumerist.

The Beer Belly of America

Our extrapolation that the prevalence of bars as compared to grocery stores in the American upper Midwest (using directory listings from Google Maps) was indicative of some cultural characteristic may or may not have been especially daring. But one thing is clear: in addition to the official statistics from the Census Bureau, the innumerable comments generated on this blog and many others served as corroboration for our claims.

Whether it took us 'discovering' it, or just giving it a name, we now know that Wisconsin, Illinois and much of the Great Plains are the true Beer Belly of America.

Alcoholic Cyberscapes

Although it has been several months now, the most popular finding of the Floatingsheep Collective has continued to be our discovery of the Beer Belly of America. So now we all know that the upper Midwest of the United States likes to drink, but what else can we learn about the cyberscapes of alcohol production and consumption around the world?

Using the tried-and-true Floatingsheep method of comparing references to various keywords within the Google Maps database, we've mapped references to six different alcoholic keywords. Although the keywords range from the broadest categories of alcohol (e.g., beer and wine) to particular types of of alcohol (e.g., bourbon, vodka and whiskey) and all the way to the brand name (e.g., Guinness), they give a rough approximation of who is drinking what and where.

Seeing that most of the world is divided over their preferences of beer and wine is not necessarily surprising (although this could be owed to the absence of a generic term like "liquor"). Neither are many of the particular concentrations of references surprising: wine dominates on the east and west coasts of the United States, as well as in Spain, France and Italy, while references to beer outnumber all others in the midwestern US and Germany. The lack of references to beer in England and Ireland is, however, a bit worrisome.
Although references to Guinness and vodka are hardly visible, noticeable clusters of whiskey drinking are evident in both Scotland and Poland, as well as parts of Sweden. References to bourbon are most evident in Floatingsheep's North American headquarters of Kentucky, where 95% of the world's bourbon is supposedly produced in one form or fashion.
References to "bourbon" in France and New Orleans, Louisiana are, of course, not related directly to the beverage. Instead, they likely refer to the House of Bourbon which unfortunately was not a bar, and Bourbon Street, which does indeed possess quite a few of the things. Likewise, the clustering of red in Kansas indicates the Bourbon County of that state, which is a poor impostor of Bourbon County, Kentucky, for which the beverage is named. Hilariously enough, Bourbon County, Kansas remained a dry county until 1992. A poor impostor, indeed.

Obesity, Beer and Christianity: Or Correlation does not equal causation

One of the basic rules in statistical analysis is that correlation does not equal causation. But in the hot days of a Kentucky summer one often gives into temptation, especially if the graphs look good.

We therefore leave it to our readers to jump to the unsupported causal relationship. Sorry, you'll have to work/think through this one yourself.

Y-axis: Percentage of a state's population that is Obese
X- axis: Number of Placemarks with
Keyword Beer / Total number of Placemarks
Bivaritate correlation (-0.45)

Y-axis: Percentage of a state's population that is Obese
X- axis: Number of Placemarks
with Keyword Christianity / Total number of Placemarks
Bivaritate correlation (0.729)

Although the nature of the graphs invite one to believe that Christianity is somehow responsible for obesity this is no doubt a spurious correlation. It is well known that obesity and religious practice are strongly related to income. One can see this in which states are clustered at the extremes.

Why places with a high percentage of beer reference are less obese is a bit more difficult to explain.

Don't worry, we have more. We particularly like relationship between placemarks with the terms falafel and feminist.

The Beer Belly of America in 3D

After Avatar and Alice in Wonderland, we've noticed a 3D craze happening that we feel a bit left out of. So we decided to turn one of our most popular maps (the beer-belly of America) into a 3D visualisation. No 3D glasses necessary. Although sea-sickness pills may be recommended for those who might feel slightly unsettled watching a spikey map of the U.S. lurch across the screen.

Of course, since our budget is slight smaller than Hollywood's, you may find it harder to lose yourself in the magic of animation. Also, for some reason the happy beer belly has been transformed into a spikey midwestern landscape of doom. And the blue grocery store map reminds us too much of what we saw last time we looked under a table at the cafeteria.

But besides that, it is just like Avatar.

Multi-lingual cyberscapes: the case of Bangkok, Thailand

For the most part, our maps have been based on the results of keywords in English which has complicated our analysis at the global level (see here and here). Although many English words are used in other languages, it remains an issue. As a result, we have recently begun mapping and comparing the results of searches based in a variety of other languages including those written using characters other than the Latin alphabet.

This post outlines four terms we searched for in Bangkok in both English and Thai.

The first map is similar to other city-scale maps we've published in the past. However, this time we specifically decided to search for references to beer. This map shows results of searches for placemarks containing the word "beer" overlaid on satellite imagery of Bangkok (courtesy of Google Earth). The color and size of each circle indicates the number of results at every given point. Big red circles have the most references and small purple circles have few. Locations without any circles have no references.

A few parts of the city stand out with an abundance of references to beer: the backpacker ghetto of Khao San Rd at the northwestern corner of the map, Patpong in the middle of the map, and the infamous Nana Plaza and Soi Cowboy at the far eastern edge of the map. A cluster of references to beer can also be seen slightly to the north of the main Hua Lamphong train station (the area of white blobs on the map), although we're not really sure why.

"Beer" in English

Interestingly when the same search is conducted using Thai charcters instead of English (เบียร์), a relatively similar pattern is evident. The same areas stand out on the map, although this time Patpong is far more visible. Also evident is the fact that references to beer have a far more dispersed geography in Thai than they do in English. This is likely due to the fact that English speakers are far more likely to reference the few tourist hot-spots in the city, while Thai speakers are more likely to be familiar with a much broader range of places . In any case, we are gratified to see that beer seems to international.

"Beer" in Thai (เบียร์)

This difference in the parts of the city understood and mapped by tourists versus locals can also be observed when a search for "silk" is conducted. Silk is one of famous exports of Thailand and this is reflected in Bangkok's cyberscape. When looking at references to silk in English, we see a map not too dissimilar from the map of beer. Khao San Rd. and Patpong stand out again (likely because silk is often sold in the night markets in both places). The map also picks up references to silk stretching from Patpong down Silom Rd. to the Chao Phraya river and stretching from Nana down Sukhumvit road in both directions (both roads are lined with silk shops that are oriented towards tourists).

"Silk" in English

When the Thai word for silk is used (แพร), a very different pattern can be seen. References to silk are scattered throughout the city without the clear clustering seen in the English (and presumably tourist oriented) cyberscapes of silk. Very different geographies and understandings of place are therefore being constructed between English and Thai representations of the city.

"Silk" in Thai (แพร)

These differences between English and Thai cyberspaces are observable in a whole range of terms. Mapping references to "temple" in English, unsurprisingly highlights the Grand Palace Complex and the many temples in the Phra Nakhon District of the city.

"Temple" in English

A search for the Thai word for temple (วัด) highlights entirely different parts of the city. Instead of the Grand Palace area, we see a focus on the Temple of Dawn and the many other temples on the eastern bank of the river. There are also clusters of placemarks around the Golden Mount, Chinatown and the temples in Sathon (e.g. Wat Yan Nawa). Again these are locations in the city that are more likely to be known and frequented by Thais than foreigners.

"Temple" in Thai (วัด)

Finally, we wanted to look at the geographies of an industry that is far more visible in Bangkok than in most parts of the world: the sex industry. We started with a search for the term "brothel" in English. We see a few dominant clusters showing up on the map: most notably the famous red-light districts of Nana and Patpong.

"Brothel" in English

But when searching for brothel in Thai (ซ่อง), a radically different geography can be seen. The Chong Nonsi area especially stands out (a part of the city not particuarly famous as a red-light district).

"Brothel" in Thai (ซ่อง)

We recognize that ensuring that our terms are equivalent in both languages is problematic and would welcome thoughts on ways to improve our searches. For example, would English speakers use the term brothel or sex club? Or something else?

Nevertheless what this shows, is that very different representations of a city are being produced and reproduced for different people. Our understandings of the cities we move through are heavily influenced by representations of place and we therefore need to find useful ways to map and understand the fluid and sometimes fleeting representations that exist on the internet.