February 01, 2010

The Beer Belly of America

At FloatingSheep, we're willing to search for and analyze almost anything that falls within the realm of human experience. Sometimes this is mundane (pizza) and sometimes it is contentious (abortion) but most of the time it falls somewhere in between. Such as, where can I get a drink?


Total Number of Bars


We were quite surprised, however, when we did a simple comparison between grocery stores and bars to discover a remarkable geographically phenomenon. We had expected that grocery stores would outnumber bars and for most parts of North America that is the case. But we could also clearly see the "beer belly of America" peeking out through the "t-shirt of data".



Starting in Illinois, the beer belly expands up into Wisconsin and first spreads westward through Iowa/Minnesota and then engulfs Nebraska, and the Dakotas before petering out (like a pair of love handles) in Wyoming and Montana.

The clustering was so apparent that we wanted to check how it compared to the "official" data on this activity. So we gathered 2007 Census Country Business Pattern on the number of establishments listed in NACIS code 722410 (Drinking places (alcoholic beverages)) and divided by Census estimates for state population totals for 2009 and found remarkable correspondence with our data.

On average there are 1.52 bars for every 10,000 people in the U.S. but the states that make up the beer belly of America are highly skewed from this average.









RankStateBars per 10,000 Population
1North Dakota6.54
2Montana6.34
3Wisconsin5.88
4South Dakota4.73
5Iowa3.73
6Nebraska3.68
7Wyoming3.4

Another slice of the Google data which shows the relative number of bars in a location further confirms this concentration. So looks like Wisconsin is your best bet.


Specialization in Bars

66 comments:

Alfi said...

nice blog friend...

Just A Common Samantha said...

I love this type of information and research! Good job! I can't believe it took me this long to find this blog!

The Shitty Astrologer said...

Wow, lots of bar buzz concentrated around the great lakes...

Slamdunk said...

Very interesting--I was surprised at top 7.

Rational Chica & Rational Godmother said...

Just found this site - love it. Not sure where/how/if you could find the data, but it would be interesting to make a map of the locations from which people come to attend the Kentucky Derby. It would seem Churchill Downs might have a % of this info for ticket buyers (obviously not for folks who just go to the infield). Just a thought. Kind regards, Leslie Bates

Seed said...

Very interesting! I guess my spot in RI isn't so unique afterall - we have 21 bars within a mile, and 1 grocery store on the skirts of that stretch of town.

WhatNext said...

I'm from Wis- born and raised. People do tend to drink a lot here.

stantler.0 said...

Oye

smulu said...

Great analytic point of view - USE is so interesting

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Steph said...

What a fascinating post -- love analysis of census data and what a great map. Keep up the good work

The Chef said...

Very interesting blog. Can i suggest a stat analysis. Divorce Rate vs(Education/Social welfare/GDP per capita/ GINI coeff.).It has always intrigued me wrt Scandinavia.

Rilynmic said...

Love the post. You sound like you'd be helpful in my quest for places to see this summer .. too bad i already live in the "Beer Belly of America" ... aww gotta love Wisconsin!

Beerma said...

I guess I'm in a good place to stay liquid - Beerma in Iowa is a happy camper!

bsblltiger10 said...

While this is interesting information, and correct when it comes to bars per people in population. It is kind of misleading though as Iowa is high on the list it doesn't come close to having the amount of bars as say New York or Wisconsin...Iowa just doesn't have much of a population. Keep this in mind when considering a "beer tour" of the midwest...you may be sadly disappointed (unless of course you backup trip was a "farm tour".

christie ! said...

Pssh, I could have told you that about Wisconsin without the research! Hehe, I'm from MN, and you can tell the difference when you cross the border. La Crosse, WI used to have the most bars per capita in the country.

LeLe13 said...

Floatingsheep - you're geniuses. Way to intelligently think out of the box.

Tom Brady's Mistress said...

Very intriguing. I feel like there are so many bars where I am from. Then again, New England, as a whole, is much smaller than those beer belly states.

lucidInterval said...

is it accurate data? if so, very interesting point :)

Dylan Paul said...

Fantastic post, I'm from Minnesota, enjoy drinking beer, and have done my fair share of socializing in Wisconsin also. Stop by at The Blue Swan Chronicles.Blogspot covering travel,music, and adventure

Addendum: Menopause said...

Hello from Western Wisconsin, where a drunk young male drowns in the Mississippi every couple of years and we call it a conspiracy.

lisleman said...

very useful research for upcoming St. Paddy's day

Eric said...

Please, Please merge this with average snowfall or winter temperature (windchill included).

Mitchum said...

http://xkcd.com/610/

Russ said...

In many states (Virginia, for example) there are no "bars" that fit NAICS 722410 - primarily alcohol with limited food. Instead, watering holes would be classified as 722110 and 72221 - primarily food but also serving alcohol. You can look up details of NAICS classifications at http://www.census.gov/eos/www/naics/

JKBrooks85 said...

I'm curious what the information considers a "grocery store." Forex, here in Fairbanks, there are three grocery stores: Two Fred Meyerses and one Wal-Mart. I know of eight bars off the top of my head, and I'm sure there's more.

The same is true in other Alaska locations.

MJS said...

OK...This is so true. and funny! KUDOS.
Can I just say that I just moved to a predominately muslim country in west africa and lost 40+ pounds! No bars + no high frutose corn surup. You're so right.

theshkosh said...

This Wisconsinite will drink to that! There are so many bars within walking distance from my home in Oshkosh. There are more bars here than state-alloted liquor licenses, so bar owners are tripping over each other to see to it that they get one. The strange part is that the watering hole market is not yet saturated. Oshkosh could easily support more bars. It is common to go out for "a couple" after work on at least a weekly basis and there are bars to suit just about every type of person , personality, and occasion. It is someplace warm to go hang out and relax with your friends, neighbors, and coworkers and it has always been that way. I guess other places have coffee shops?

Hooper_X said...

I'd like to see this tied in with county-level poverty data, personally.

Brad said...

As someone who has lived in many parts of the country, including Madison, WI, this data doesn't surprise me a bit. One follow-up piece of data I would be interested in is how the bars/capita data compares to the laws governing who's allowed in bars. In Wisconsin, going to the bar in the afternoon is a family experience. Meanwhile, most other states completely ban kids from bars.

Andy said...

As an ex-pat Cheesehead I am not surprised. There are only two seasons in the upper Midwest - Grillin' Season and Drinkin' Season. Gillin' only lasts 3 months, in a good year... Drinkin' runs 12 months, at least.

Sanstraction said...

Hmmm, as a MNer who's also lived in WI, I'm disappointed in my native state's showing! The colloquial knowledge I've always heard was that MN, ND, and WI were the 3 top boozing states. I'm curious why the "beer belly" data seems to stop right at the MN boarder and pick up again at the ND boarder. Perhaps stricter zoning laws.

John Muccigrosso said...

A few too many assumptions built in, I think.

- Your first map doesn't adjust for population or pop density, does it?
- I don't trust the google data. They have very odd places turning up as grocery stores.
- You've got some very very low density areas showing up a very red (like ND). People like a drink, and it could be that there's a small minimum number of people required for a bar (does this include pubs and food establishments, btw?), so that in low-density areas, this shows up as a high ratio of bars to grocery stores. That is, a town of 5000 might have one bar, but so would a town of 10,000. In a state with lots of places of 5000, there are more bars per capita, but this says nothing about how much people are drinking.
- DIfferent states have different laws about stores, esp. bars. For ex, NJ limits liquor licenses by town population, so the state is fairly low in bars and liquor stores.
- So what about liquor sales or liquor consumption instead?

Rissa said...

Montana native here. This information doesn't surprise me a bit. More specifically Billings, Montana was voted the 3rd drunkest city in Men's Health magazine in February. Ironically enough, Healthy Living magazine ranked us the 3rd best city in which to raise a family.

GoingLikeSixty.com said...

JKBrooks85 has a good point about restaurants that serve liquor will not classify themselves as "bars."
Also, many dollar-type stores and convenience stores/gas stations sell food, so this would skew things.
Stats.

chad said...

Maybe its the Germans....
http://www.lmic.state.mn.us/datanetweb/maps/ancestry/us/german.gif

My name is Marie. said...

I love this blog. Thank you for making statistics interesting.

Andrew said...

Does the Midwest actually drink that much more, or do they just fail to see the need for more than one grocery store per town?

Karl said...

You neglected to include data on the bars-to-churches ratio, which I recall coming up a lot in Wisconsin.

Ron said...

You'll also notice these are among the states with the fewest residents per square mile, and people will only drive so far to a tavern. That means you need more taverns per capita, simply because of travel time. No big mystery here.

MT said...

Ron -

With the seven states listed above, you are probably right on all accounts except Wisconsin. True, ND, MT, SD, IA, NE, and WY are all in the bottom half as far as population density by state goes (and all but one - IA - are in the bottom fifth).

But the population density of Wisconsin is in the top half, and is greater than the national average. Wisconsin has two cities in the top 100 in the nation as far as total population goes (of these seven states, only Nebraska can say that as well). Or, if you prefer metro areas, Wisconsin has two... Iowa and Nebraska each have one (although could count two, if you given that the metro area of Omaha spills into Iowa).

Furthermore, the city most commonly cited as having the most bars per capita is La Crosse, WI. Although a much smaller city, it has a population density comparable to San Antonio, El Paso, Austin, Memphis, Charlotte, Tucson, and Albuquerque - all cities at least 10 times the size of La Crosse.

Granted, there may be something to population density (the sparsely populated WI northwoods still has an inordinate amount of bars), but you can basically make the data say whatever you want.

Michelle said...

this is incredibly interesting. is there any way you can do some sort of comparison of bars with a television presence? i.e. there are minimal bars in chicago without television screens, and those that do have screens have at least 18 billion screens in them. i recently moved from colorado, where television screens were scarce.

then, let's compare the prevalence of television screens in bars to the average intelligence level in those areas, or political party affiliation.

Matthew Zook said...

Thanks for all the feedback. Clearly the beer belly of American idea has sparked some interest!

We are working on some statistical analysis of bars relative to churches, population etc and will be posting as it is completed.

Data (whether NAICS code or Google directory) can always be an issue which is why we were interested in using both.

There's an interesting critique of this map(and response by us) which gets into some of the data issues more.
http://junkcharts.typepad.com/junk_charts/2010/03/beerstained-tshirt.html

Most distressingly, they called our maps ugly! Sniff...

Andy Nelson said...

Guess that just proves the old saying, Wisconsin-Land of cow shit and beer farts

Memento Mori said...

I would like to see a heat map similar to the grocery store one, but comparing # of bars to churches. THAT would be a fun one.

Jon 'Cra-Z' Mahoney said...

I want to see the amount of bars in relation to health and crime statistics.

Randy Simes said...

Shouldn't the "beer belly" of America be determined by overall beer consumption, and not the number of bars where any number of drinks could be consumed without any guarantee for how much people are actually drinking there?

Chris said...

I wonder if the data isn't skewed a little bit. Grocery stores and convenience stores/gas stations in WI sell beer, wine with many holding a liquor store in the same building.

Julia said...

Now that you've done bars to grocery stores, can you liquor stores to churches? Might be some interesting patterns there...

John Ceccon said...

I find it very interesting that North Dakota, a state with a population of about 650,000 can actually have more alcohol establishments that a place like Los Angeles with a population just under 10,000,000 - that's ten friggin million. Or even a place like Las Vegas - shitload of drinking going on in that town. The math just doesn't seem to work.

Taylor Shelton said...

John- it isn't that Los Angeles necessarily has fewer bars than North Dakota (or Wisconsin, Iowa, or anywhere else), it's that it has proportionally fewer when compared to both the total number of listing for "bars" in the Google Maps directory and the state population.

The difference between the first map showing the total number of listings and the other maps is indicative of this difference. On the first map, Chicago, New York City and Los Angeles (the country's three largest cities) all stand out, largely due to the correlation between population and number of drinking establishments. This isn't surprising.

The fact that there is a pretty obvious cluster in the upper midwest with more than the average number of bars (when compared to the average number of Google Maps directory listings for bars, statewide population and the number of grocery stores) is, however, somewhat surprising. Hope that explanation helps make some sense of the numbers for you.

Juan Ricardo said...

I'm guessing culture and religion has a large part in the "Beer Belly" map. In Wisconsin there is a high percentage of German Catholics. The American brewers Pabst, Anheuser, Busch, and Schlitz are obvious German surnames and their operations started in the reddest areas of the map.

Percent German map
http://www.valpo.edu/geomet/pics/geo200/pct_german.pdf

Percent Catholic map
http://www.valpo.edu/geomet/pics/geo200/religion/catholic.gif

Looking at the Catholic map you if you cancel out the Hispanic Catholics in the Southwest, the Acadians in Louisiana and Quebec border and the Italians in New Jersey and Long Island, that is pretty much the Beer Belly Map.

The Lutheran map sort of compares well, too. Lutheranism started in Germany but its influence in America is probably more from Scandinavians.

Mélanie said...

very cool !
I would be very interested in seeing the same analysis made for Europe (# of bars / 10000 people, and # of bars vs # of grocery stores) !

Maureen McCabe said...

great map, I'm originally from Wisconsin, it does not surprise me...

"I'm from Milwaukee and I ought to know that Blatz Beer tastes great wherever you go" old TV commercial...

Lots of beer brewing and drinking throughout the state. Leinenkugal, Point....

Rad-aholic said...

I wonder which state has the most actual "beer bellies"... women included.

Robert said...

Now, could you cross reference this map with pickup truck ownership and gun rack sales?

cagey63 said...

Ditto the comments on bars v. churches. As a proud Wisconsinite I'm sure that heat map will be hot as hell, I mean well.

david said...

I'm surprised its this uncommon. Almost every little town I've been in has at least 1 bar & most do not have a grocery store.

Sam said...

Need to overlay state's where Liguor is managed by the state. ie Virginia you cannot buy ligour anywhere but ABC stores, and then see how many ABC stores there are vs Grocery Stores and Bars.

Frankie said...

Wow this is awesome, I'm happy that I stumbled onto your guys blog!

Wireless.Phil said...

Looking at Total Number of Bars map of the east Coast and Great Lakes regions and comparing it to Swine Flu map. The considerations are very close.

Now add in the Pizza map and someone may wonder if pizza, drinking and swine flu may be the most discussed topic while eating pizza and drinking.

Having different colored over-lays may be interesting to see?

Mauricio Babilonia said...

Here in Wisco, the grocery stores sell beer too. Even on Sunday. We love beer.

Nouman Zeb said...

Wawoo man, from where did u get all these maps.. Swabi

candifer said...

ja i'm not at all surprised by this data. i'm originally from northern minnesota, and have lived in both south dakota and iowa. let me tell you, there's not much to do in this part of the US... especially in the dead of winter...

rifhan said...
This post has been removed by the author.
Davenz said...

I quite surprised, however, when we did a simple comparison between grocery stores and bars to discover a remarkable geographically phenomenon. custom bedroom furniture

Andrew Zolnai said...

Speaking of beer and T-shirts, did you know there is this saying in Australia?

"It's not the beer, mate, it's a fat T-shirt"

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