Matt Wilson's talk, Beyond Counting Sheep, is a wildly amusing review of how studies of actual sheep are conducted, which he then brings back to how we might establish a research agenda for the geoweb.
SheepCamp 2012, Matt Wilson from UK College of Arts & Sciences on Vimeo.
Matt's website: http://www.uky.edu/~mwwi222/
Life After GIS blog: http://lifeaftergis.blogspot.com/
Critical GIS blog: http://criticalgis.blogspot.com/
On Twitter: @wilsonism