October 31, 2010

KFC vs McDonalds: An Epic Battle

A few of months ago, we featured a series of maps depicting fictional battles between the prominent mascots of KFC and McDonalds: Colonel Sanders and Ronald McDonald. Besides the fact that someone (ahem, Mark) forgot that we had already posted these maps, we thought that it was worth connecting our analysis to some recent discoveries, especially through a Lucasian theoretical framework.

Some historical background is provided in the video below for any readers unfamiliar with this theoretical formulation.

Our original series of maps (see one replicated below) shows distinct geographic patterns of influence for the two fast-food chains. McDonalds is dominant in much of the world, being especially visible in Europe (particularly in the Netherlands for some reason). The Colonel, on the other hand, has a strong redoubt in the south and west of the United States. However, this area is not nearly as homogeneous of a fast-food landscape as the Ronald McDonald's stronghold in Europe.

Of course, given the concentration of McDonalds in Amsterdam and Europe, we can't but help to wonder of we need to make Quentin Tarantino a honorary member of the Floatingsheep collective.

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