Indeed, the map itself offers an important terrain on which to fight the battle between Kentucky and Wisconsin. The unsourced map below represents just the first cartographic shot fired in this war. While Wisconsinites might like to think that only their Minnesotan rivals to the west are the only ones that would side with Kentucky in this match-up, how are we to believe such cartographic assertions without interrogating the context of the map?
Quite obviously, we can’t trust this map. Maps are fallible and power-laden and subject to the whims of the always-partial cartographer, in this case some Wisconsin fan who needed to make themselves feel good before a second-straight Final Four defeat at the hands of the greatest program in the history of college basketball. What we can trust, however, is that always transparent window into the collective social psyche of 21st century America: our database of geotagged tweets. This kind of data is objective and apolitical, a true representation of the world as it actually is. So, collecting nearly a month’s worth of tweets in the continental US from March 1 thru March 30 for the more-or-less official school hashtags of #BBN and #OnWisconsin, we sought to create a more objective, data-driven representation of the geography of Saturday’s matchup, as seen below.
While there are still a number of places throughout the country where Wildcats and Badgers seem to be coexisting peacefully (thus far, at least!) -- and a good number more that seem not to particularly care -- we can say with some level of certainty that the members of the BBN are crazy and the Cats won’t be stopped on their way to another national championship. At least those folks in Madison are good at making maps! 
 Many thanks go out to Eric Huntley, PhD student in the Department of Geography at the University of Kentucky, for his help with this map!
 No hard feelings, Wisconsin fans. We love y'all. But seriously, GO CAYTS! And may we have another occasion to publish an academic paper about UK fans celebrating a national championship!