Worley describes "burger force" as:
...a field of energy that radiates from every freshly-cooked patty, earth-penetrating and inverse-squared with distance, compelling the hungry carnivore to seek out and devour the well-done ground beef at the source.
Unlike all of the maps featured on this blog, the "burger force" map is not based on user-created content. It is rather based on the actual locations of businesses. For those interested in the data behind the map check out AggData. It should therefore be interesting to see how similar a map user-created content referencing the same terms will be. Or in other words, is the burger force of McDonald's as strong in cyberscapes as it is throughout most of the US?
Good thing we are currently running searches on "colonel sanders" and "ronald mcdonald".