So, we decided to compare mentions of 'Xmas', 'XXX', and 'Xbox.
The formula that we used (for XXX tweets for example):
(Sum of XXX tweets in square / Sum of XXX tweets globally)
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( sum XXX+Xbox+xmas in square / sum XXX+Xbox+xmas globally)
We see some important global differences. Americans (as well as the French and Spanish) are most interested in Xboxes. Strangely, the Japanese and Nigerians seem to be most fixated on Christmas. And the British, Dutch, and Italians more interested in X-rated content: giving a whole different meaning to reflections on who has been naughty and who has been nice.