God and guns keep us strong
That's what this country was founded on
Well we might as well give up and run
If we let them take our God and guns
-Lynyrd Skynyrd, "God and Guns"
As we have shown in earlier maps (here and here) guns have become a central fixture of the American landscape.
And often proponents of the Second Amendment are associated with a predominantly rural, religious and conservative population as exemplified by the above song lyric. Whether or not this is because rural Americans are 'bitter', the stereotype remains pervasive. However, when we map the number of user-generated Google Maps placemarks mentioning the word "gun", a much different pattern emerges.
And often proponents of the Second Amendment are associated with a predominantly rural, religious and conservative population as exemplified by the above song lyric. Whether or not this is because rural Americans are 'bitter', the stereotype remains pervasive. However, when we map the number of user-generated Google Maps placemarks mentioning the word "gun", a much different pattern emerges.
Absolute Number of Guns in User-Generated Placemarks

Although the smaller dots peppered throughout the rural United States certainly show that guns maintain a presence in the rural landscape, the highest concentrations of guns in user-generated placemarks are undoubtedly found in the nation's urban centers.
Relative Specialization in Guns in User-Generated Placemarks

By focusing instead on those places with a higher-than-average number of placemarks with the word "gun", the concentration in urban areas becomes more obvious - rural areas are all but wiped off the map of indexed values. A plausible explanation would simply say that the prevalence of guns is more a function of population (more references to guns because there are more people) than of a stylized cultural trait.
Or could the differences in user-generated content been explained, at least in part, by a digital divide between urban and rural Americans? For example, rural Americans could simply be too busy actually using their guns to worry about adding user-generated placemarks to Google Maps? We should also note that the meaning of a reference to the word "gun" in a placemark is not straightforward. In other words, it could be a protest against guns or, alternatively, an affirmation of them.
Unfortunately, we end with an entirely new set of questions and are left clinging to conjecture, just as much of America remains clinging to their guns.